3 Easy Ways to Increase Auction Bids
Sometimes the smallest of changes can make the biggest impact!
Courtesy of BidBoosters.com With all of the competition for bidders, it's worth doing a little bit extra to stand out among the crowd. Here are some often overlooked ideas that you can implement right away.
eBay About Me page
This a a great tool for eBay sellers. Used correctly it can boost both the number of bids as well as your final auction values. What's more, eBay lets you host About Me pages for free! Take a look at all the advantages that an About Me page offers.
Increase Bids To Your Auctions: Put a link on your about me page that shows all of you open auctions. This lets visitors see everything that you are offering all at once.
Show off your feedback ratings: Put a link on your About Me page that lets visitors see your feedback. It's a great way to build trust.
Use it as storefront for your eBay store: Create a custom design that allows visitors to shop in all of the departments of your store. This draws more traffic to your store and enhances your professional image.
Increase traffic to your web site: Add a link to your main web site and draw traffic from your About Me page. Although sellers are no longer permitted to put links their web sites in their listings, there is no problem with adding them to your About Me page.
Offer Special Promotions: If you have something that you are promoting on your regular web site, mention it on your About Me page as well. This can result in incremental sales that you might never have received otherwise.
Bond with your visitors: Give a personal bio. Let people know a bit about you. Most sellers are nameless and faceless. Post a digital image of yourself, and maybe even your spouse and children if you want to. The more that people know about you, the more likely it is that they will feel comfortable buying from you.
Get Subscribers: What a great place to put up a link to your eZine or newsletter. If you don't have one, you should get one. Most successful Internet business people will tell you that nothing is more valuable than your own personal email list.
Promote Affiliate Programs: If you do affiliate marketing, put up some links here. It doesn't cost you anything and you could end up making some extra sales..
About Me pages are one of the most overlooked yet powerful and effective tools that you can use to boost auction results. Very few sellers take full advantage of this free opportunity. Set up your About Me page today and watch your sales increase.
Build trust and confidence with bidders by always attaching your detailed business policies to your ads
Take a few minutes to build a professional "Terms & Conditions" template that includes your customer service, shipping and payment policies, and include it at the bottom of all your ads. Buyers who see your Business Practices feel more secure ordering from you.Plus, displaying customer service, shipping and payment policies can increase your bid response by up to 15%.
As an added advantage, stating these policies up front means that your customer won't have any unpleasant surprises once your auction closes, and there will be less email for you to answer.
Use Square Trade to build confidence
I can't emphasis enough the importance of buyer confidence. When you think about it, here you are asking someone to buy something they can't see, from someone they don't know, and you don't expect the buyer to be nervous? Enter Square Trade. According to Square Trade's own website :
"SquareTrade's mission is to build trust in transactions - to help buyers know that they can have a safer and more trusted transaction with a seller who has committed to high selling standards."
Your customers know that a seller who displays the Square Trade seal has been vetted by a reputable organization. They have confidence that even if the deal goes bad, there is someone out there who cares about THEM and will intervene with you to help make it right. Square Trade claims that displaying their seal can increase bids by up to 20%. It makes sense to me. In this business, customer confidence is king.
OK, there you go. Tips to increase your bids, easy as 1, 2, 3!
Printed with permission of BidBoosters.com :: BidBoosters.com helps power sellers and auction newbies save money, increase sales, and boost online auction selling success with professional templates, free embedded item photos, and insightful auction selling information. ........end of article.........
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With all of the competition for bidders, it's worth doing a little bit extra to stand out among the crowd. Here are some often overlooked ideas that you can implement right away. [read more]
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